Advanced Introduction to Marketing Strategy 1st Edition by George Day – Ebook PDF Instant Download/DeliveryISBN: 1800377886, 978-1800377882
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Product details:
ISBN-10 : 1800377886
ISBN-13 : 978-1800377882
Author : George Day
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Advanced Introduction to Marketing Strategy 1st Table of content:
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Overview of Marketing Strategy: Definition and significance in business.
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Market Analysis: Identifying opportunities and challenges.
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Target Audience Segmentation: Understanding and categorizing customers.
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Positioning and Branding: Crafting a unique market presence.
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Strategic Planning Process: Frameworks and methodologies.
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Digital and Traditional Channels: Integration and optimization.
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Measuring Success: KPIs and performance metrics.
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Future Trends in Marketing: Innovations and emerging strategies.
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