(EBOOK PDF) Marketing for Sustainable Development 1st Edition by Wiley-ISTE 1789450365 978-1789450361 full chapters
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Authors:Sihem Dekhili , Series:Management [487] , Author sort:Sihem Dekhili , Languages:Languages:eng , Published:Published:Dec 2021 , Publisher:Wiley-ISTE , Comments:Comments:Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
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Product details:
ISBN-10 : 1789450365
ISBN-13 : 978-1789450361
Author : Wiley-ISTE
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
Marketing for Sustainable Development 1st Table of content:
Introduction
1 Opposing the Market Through Responsible Consumption to Transform It
1.1. Introduction
1.2. Corporate adjustment strategies in response to the contestation of market logic
1.3. Ideological and institutional categories of expressions of contestation
1.4. Pragmatic and operational categories of market contestation
1.5. Conclusion and implications
1.6. References
2 Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance
2.1. Introduction
2.2. The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice!
2.3. The perceived contradiction between luxury and sustainable development: origins and solutions
2.4. Conclusion
2.5. References
3 The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions
3.1. Introduction
3.2. Food chains under tension, food losing value
3.3. Consumer responsibility
3.4. Reducing food waste in mass catering
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