(EBOOK PDF) Data Analytics in Marketing Entrepreneurship and Innovation 1st Edition by Mounir Kehal 0367184834 978-0367184834 full chapters
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Authors:Mounir Kehal , Series:Management [486] , Author sort:Kehal, Mounir , Languages:Languages:eng , Published:Published:Nov 2020 , Publisher:CRC Press , Comments:Comments:This book aims to lead us to a new era of computing where the Internet will expand to include billions of new types of devices.
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Product details:
ISBN-10 : 0367184834
ISBN-13 : 978-0367184834
Author : Mounir Kehal
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications.
Data Analytics in Marketing, Entrepreneurship, and Innovation 1st Table of content:
1 Business Analytics: Through SIoT and SIoV
2 Innovation Analytics
3 Business Predictive Analytics: Tools and Technologies
4 Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support
5 Data Analytics in Marketing and Customer Analytics
6 Marketing Analytics
7 Big Data AnalyticsSUJNI PAUL
8 New Product Development and Entrepreneurship Analytics
9 Predictive Learning Analytics in Higher Education
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