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Diversification Strategy How to Grow a Business by Diversifying Successfully 1st Edition by Graham Kenny 0749456647 978-0749456641

Name: Diversification Strategy How to Grow a Business by Diversifying Successfully 1st Edition by Graham Kenny 0749456647 978-0749456641
SKU: EB-9770
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Authors:Graham Kenny , Tags:Kogan Page; ISBN-13: 9780749456641 , Author sort:Kenny, Graham , Languages:Languages:eng , Published:Published:Sep 2009 , Comments:Comments:Kogan Page

SKU: EB-9770 Category: eBook PDF Tags: Business, Diversification, Graham Kenny, Strategy

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ISBN 10: 0749456647

ISBN 13: 978-0749456641

Author: Graham Kenny

Diversified organizations are everywhere – in the private, public and not-for-profit sectors. With diversification comes complication, and if the varied activities of these organizations are not carried out effectively, their very diversity can lead to major inefficiency at best and corporate failure at worst.

Diversification Strategy challenges conventional wisdom and establishes a blueprint for successfully managing diversification. Using illuminating case studies such as General Electric, Wesfarmers, Bidvest, ITC and Burns Philip – it analyses the whole process in detail, and describes the seven characteristics of successful diversifiers. Through examining what successful and unsuccessful diversifiers do, as well as the effective practices of focused firms, it provides best-practice guidance for successfully managing diversified organizations and the business units within them.

Whether private sector, public sector or not-for-profit, all organizations will all benefit from understanding and applying the principles outlined in this indispensible guide to diversification strategy.

Diversification Strategy How to Grow a Business by Diversifying Successfully 1st Table of contents:

Part One: Setting the Stage for Diversification

Management’s Challenges
Defining Diversification
Identifying Successful Diversifiers
Exemplars of Successful Diversification

Part Two: Crafting the Strategy
5. Building a Supportive Corporate Center
6. Choosing Capable Division Managers
7. Implementing Effective Performance Measures
8. Establishing Strong Incentives
9. Aligning the Corporate Culture
10. Gaining Competitive Advantage
11. Strategic Acquisitions and Integration

Part Three: Learning from Corporate Cases
12. When Diversification Fails
13. Experimenting with Diversification
14. Recognizing Diversification Brilliance
15. The Focused Approach for Diversifiers

Part Four: Shifting Your Perspective
16. Embracing a New Outlook
17. Key Lessons from Diversification