Discovering New Business Opportunities 1st Edition by John English, Babette Moate 1741757401 9781741757408
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Authors:English, John W.; Moate, Babette. , Tags:New business enterprises–Australia. , Author sort:English, John W.; Moate, Babette. , Languages:Languages:eng , Published:Published:Oct 2009 , Comments:Comments:New business enterprises–Australia.
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Product details:
ISBN 10: 1741757401
ISBN 13: 9781741757408
Author: John English, Babette Moat
Already have an idea that might work?
About to take the plunge and want to road test your idea?
Discovering New Business Opportunities shows you how to uncover new business ideas and how to decide which ones are worth pursuing. This book is the boot camp for new business ideas with scores of tips to help you:
* Look for new business opportunities
* Identify a viable market
* Anticipate the risks
* Build a business model
* Validate commercial potential
* Develop a start-up strategy
Discovering New Business Opportunities 1st Table of contents:
PART A: BUSINESS OPPORTUNITIES
1. WHAT IS A BUSINESS OPPORTUNITY?
IDENTIFYING A VIABLE MARKET
ANTICIPATING THE RISKS
FINDING THE RIGHT BUSINESS MODEL
HOW CHANGE CREATES BUSINESS OPPORTUNITIES
THE RISE OF THE SOLO BUSINESS
2. THE DIVERSITY OF BUSINESS OPPORTUNITIES
PARALLEL OPPORTUNITIES
NEW MARKET OPPORTUNITIES
NEW PRODUCT OR SERVICE OPPORTUNITIES
RADICAL OPPORTUNITIES
PART B: IDENTIFYING A VIABLE MARKET
3. POTENTIAL DEMAND
MARKET SIZE
MARKET GROWTH
MARKET STABILITY
SUSTAINABILITY
EXTENSIONS
4. MARKET APPROVAL
NEEDS AND WANTS
RECOGNITION
COMPATIBILITY
COMPLEXITY
DISTRIBUTION
5. COMPETITIVE STRENGTH
DIFFERENTIATION
VALUE
CUSTOMER NEGOTIATING LEVERAGE
SUPPLIER NEGOTIATING LEVERAGE
COMPETITORS
PART C: ANTICIPATING THE RISKS
6. BOUNDARY RISKS
REGULATORY RISK
TECHNOLOGY RISK
ENVIRONMENTAL RISK
SOCIO-ECONOMIC RISK
DEPENDENCE RISK
7. ESTABLISHMENT RISKS
PLANNING RISK
MARKETING RISK
DELIVERABLES RISK
LIQUIDITY RISK
PERSONAL RISK
PART D: FINDING THE RIGHT BUSINESS MODEL
8. SKILLS AND EXPERIENCE
MARKETING EXPERTISE
TECHNICAL EXPERTISE
FINANCIAL EXPERTISE
OPERATIONAL EXPERTISE
MANAGERIAL EXPERTISE
9. RESOURCES
FINANCIAL RESOURCES
PHYSICAL RESOURCES
HUMAN RESOURCES
INTELLECTUAL RESOURCES
NETWORK RESOURCES
10. DOLLARS AND SENSE
SALES FORECAST
PROFITABILITY
COST STRUCTURE
FINANCIAL STRUCTURE
CASH FLOW
PART E: COMMERCIAL FEASIBILITY
11. EVALUATING A NEW BUSINESS OPPORTUNITY
QUESTIONNAIRE: EVALUATING YOUR IDEA
EVALUATION ANSWERS
COMMERCIAL FEASIBILITY
MAKING YOUR DECISION
12. DEVELOPING A START-UP STRATEGY
UNDERSTANDING YOUR CUSTOMERS
FINDING YOUR NICHE
CREATING COMPETITIVE STRENGTH
ADAPTING TO CHANGE
WRITING A BUSINESS PLAN
APPENDIX: SELF-EMPLOYMENT EVALUATION
BIBLIOGRAPHY
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