Application of social media in marketing of library and information services A case study from Pakistan 1st Edition by Shakeel Ahmad Khan, Rubina Bhatti – Ebook PDF Instant Download/Delivery.
Full download Application of social media in marketing of library and information services A case study from Pakistan 1st Edition after payment
Product details:
ISBN 10:
ISBN 13:
Author: Shakeel Ahmad Khan, Rubina Bhatti
The paper aims to explore different applications of social media for marketing of library and information resources and services. It investigates the respondent’s attitude towards the usefulness of social media in marketing of library. A survey research method was administered by using a peer-reviewed and pilot-tested questionnaire. Data were collected from librarians and LIS school academicians working at Bahauddin Zakariya University of Multan and the Islamia University of Bahawalpur. Findings showed that respondent’s attitude was positive; majority agreed that the use of social media is important to capture the attention of online users and helps in distance learning and knowledge sharing. Respondents recommended the use of Facebook, Wikis, LinkedIn, Blogging, YouTube and online groups for marketing different library services. They indicated that inadequate training opportunities, lack of knowledge, privacy and identity theft, slow speed of internet and electricity failure are the problems for applying social media in libraries of Pakistan for marketing library resources and services. They demanded for trainings for social media usage and suggested that libraries should develop social media page for maximum exploitation of library services. Study recommends that libraries should develop their marketing plan for utilizing social media for news and service alerts and quick updates to online users and fund raising.
Application of social media in marketing of library and information services A case study from Pakistan 1st Edition Table of contents:
Chapter 1: Introduction to Library and Information Services
- Overview of Library Services
- Importance of Information Services in Modern Society
- Challenges Faced by Libraries in the Digital Age
- Introduction to Marketing in Libraries
Chapter 2: Understanding Social Media and Its Impact
- Definition of Social Media
- Evolution and Growth of Social Media Platforms
- Role of Social Media in Public Engagement
- Benefits of Social Media for Libraries and Information Services
Chapter 3: Marketing Concepts in Library and Information Services
- Traditional vs. Digital Marketing in Libraries
- Key Marketing Strategies for Libraries
- Understanding Target Audiences for Library Services
- Benefits and Challenges of Digital Marketing for Libraries
Chapter 4: Case Study Methodology
- Research Design and Approach
- Data Collection Techniques (Surveys, Interviews, etc.)
- Analysis Methods for Case Study
Chapter 5: Social Media Platforms and Their Use in Libraries
- Overview of Social Media Platforms (Facebook, Twitter, Instagram, etc.)
- Specific Examples of Social Media Use in Libraries
- Tools and Techniques for Effective Social Media Engagement
- Case Studies from Libraries in Pakistan
Chapter 6: Marketing Library Services Through Social Media in Pakistan
- Current State of Libraries in Pakistan
- Popular Social Media Strategies Adopted by Libraries
- Case Study: Success Stories from Pakistani Libraries
- Challenges Faced by Libraries in Implementing Social Media Strategies
Chapter 7: Building a Social Media Strategy for Libraries
- Key Components of an Effective Social Media Plan
- Developing Content for Social Media Platforms
- Engaging Library Users and Community Outreach
- Evaluating Success: Metrics and Feedback
Chapter 8: The Future of Social Media in Library and Information Services
- Emerging Trends in Social Media Marketing for Libraries
- The Role of Artificial Intelligence and Automation in Library Marketing
- Predictions for Library Marketing in the Digital Age
- The Future Role of Libraries in Community Development
Chapter 9: Conclusion and Recommendations
- Summary of Key Findings
- Practical Recommendations for Libraries in Pakistan
- Future Research Directions
People also search for Application of social media in marketing of library and information services A case study from Pakistan 1st Edition:
what are the application of social media
applications of social networking
application of marketing information management
application of social media marketing
You may also like…
