STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION 6th edition by Melissa Schilling ISBN 1260087956 978-1260087956

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ISBN 10: 1260087956
ISBN 13: 978-1260087956
Author: Melissa Schilling 

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION 6th Table of contents:

1. Introduction to Innovation and Strategy

   • The Importance of Technological Innovation in Business Strategy
   • Types of Innovation: Product, Process, and Business Model
   • The Role of Innovation in Competitive Advantage
   • Globalization and Innovation in the Modern Economy

2. Understanding the Innovation Process

   • The Innovation Funnel: From Idea Generation to Commercialization
   • Stages of Technological Innovation
   • Managing R&D and Innovation Teams
   • The Role of Creativity and Design Thinking in Innovation

3. Innovation Strategy and Competitive Advantage

   • Aligning Innovation with Business Strategy
   • Frameworks for Strategic Innovation Management
   • Strategic Planning for Technological Innovation
   • Competing on Innovation: Case Studies

4. Technology and Market Dynamics

   • Technological Change and Industry Evolution
   • Understanding Disruptive Innovation
   • The Diffusion of Innovations
   • Forecasting and Managing Technological Trends

5. Business Models and Technological Innovation

   • Designing Business Models for Innovation
   • Disruptive Business Models in Technology
   • Case Examples: Successful and Failed Business Models
   • Value Proposition and Customer-Centric Innovation

6. Organizational Design for Innovation

   • Building an Innovation-Friendly Culture
   • Cross-Functional Teams and Collaboration
   • Open Innovation and External Partnerships
   • Organizational Structures for Innovation

7. Managing Intellectual Property and Innovation

   • The Role of Patents and Trademarks in Innovation
   • Licensing and Technology Transfer
   • Protecting Technological Innovations
   • Legal Considerations in Innovation Strategy

8. Innovation in the Global Context

   • Global Innovation Strategies
   • Managing Technology Across Borders
   • Cross-Cultural Considerations in Innovation
   • Case Studies in Global Innovation Practices

9. Sustainability and Innovation

   • Innovation for Sustainable Competitive Advantage
   • Green Technologies and Environmental Innovation
   • Social Innovation and Corporate Social Responsibility
   • Leveraging Innovation for Sustainability Goals

10. Managing Innovation in Practice

• Metrics for Measuring Innovation Performance
• Risk Management in Innovation Projects
• Scaling Innovations in Global Markets
• Overcoming Barriers to Innovation

11. The Future of Technological Innovation

• Emerging Technologies and Their Impact on Strategy
• The Role of AI, Blockchain, and Other Technologies
• Strategic Implications of Digital Transformation
• Conclusion: Preparing for the Future of Innovation

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